Facebook Retargeting

So, you’ve got visitors to your website thanks to a well-developed strategy involving a mix of SEO, Google Ads and Facebook advertising.

Great! What happens next?

It’s time to make sure that those visitors that came to your website remember your brand. Maybe you want repeat customers, or you want to be able to let those that have already been to your website to know about new products or offers you’ve got…

That’s where retargeting comes in.

How does Facebook retargeting work?

When someone comes to your website, thanks to the web analytics we’ve helped you setup, they’ll be tracked so that you can display your banner ads to them while they’re browsing Facebook. With the right banner design, you can get these valuable customers to come back to your website, generate more leads or even capturing a lead that you would have otherwise not gotten if they had forgotten about you.

Why is retargeting important?

Imagine this, someone has been to your website and looked around, and even saw something they liked. They then started filling out an order form, but for whatever reason thought, “Actually, I’ll come back to this later, and do some price comparisons first.”

In these situations, more than half of these visitors won’t return because they’ve:

a) Found a competitor’s site and decided to go with them instead

b) Decided to procrastinate and ends up browsing the internet for different things (sounds familiar?)

Retargeting allows you to remain at the forefront of your customers’ minds because your ad has the opportunity to follow them while they’re browsing their Facebook feed, which means when they click on it they’ll come back to your site and get the chance to fill out that order form they had forgotten about.

With retargeting, there’s always a second chance!