Facebook Advertising Agency

With approximately 1.28 billion monthly active users, Facebook remains one of the biggest social media platforms on the Internet. We almost spend more time using Facebook than we do watching television or listening to the radio, which changes the way any business should handle their digital advertising. Taking advantage of the advertising opportunities on Facebook can help to spread the word about your brand to a huge number of potential customers on social media with the power of digital marketing. With such an immense portion of the world’s population using social media, you can guarantee that no matter what industry you are in — a huge percentage of your target audience will be on Facebook which makes Facebook ads a very important tool to utilise. Whether you’re a local Perth business with a small digital footprint or a global company, Facebook advertising will bring the right customers to you.

• Facebook allows users to create targeted advertising so that you can target a specific group of people based on personal interest, age and other factors. It is even possible to target people who have been to your site before with Facebook Retargeting.
• With a well-crafted Facebook advertising campaign, you will be able to reach a specifically targeted audience, increase awareness of your brand and interact with your customers in a very natural and effective way.
• If you aren’t using Facebook advertising for your brand, you are missing out on a great potential way of building awareness.

A/B Testing

Facebook advertising allows you to test different options for your ads and adjust your strategy according to what works and what doesn’t. There is a split ad testing tool which allows you to find the best audience for your ads to see what performs the best. Split testing is essential for any digital marketing campaign, not just for social media. For your Facebook ad to be effective, you need to make sure the caption, the image and the targetting are all optimised.

Facebook Insights

As a platform for media advertising Facebook gives you powerful marketing tools to aid in your social media advertising efforts. This is crucial for any business in Perth or across Australia to make sure your Facebook ads spend is being used effectively. You don’t want to get to the end of the campaign to find you’ve blown your budget! Facebook Business Manager and Ads Manager will help you to determine what is working and what isn’t so that you can tweak your ads to be as effective as possible.

Reach a Mobile Audience

The majority spend more time on Facebook and social media on our smartphones rather than on our desktops, which means that your Facebook ads place your brand right in the hands of your potential customers. We live in a digital world and Social media is predominantly viewed on our phones, so making sure your digital marketing is suitable for mobile is essential. Facebook ads when using the right media will deliver powerful results for your business and get you the customers you’re looking for.

Affordable Advertising

Facebook advertising can be the cheapest digital marketing you utilise if you do it right. With your target market in mind, you can use Facebook advertising to target your business niche. The beauty of Facebook advertising is that Facebook knows which people to deliver your ads to and with Facebook Business Manager and Ads Manager you have total control over your social media advertising with Facebook ads. There’s no guesswork with this marketing! If you’re a small business in Perth looking to get more customers in or a larger business wanting to move past setting up their Facebook page then advertising with Facebook is a great idea.

Strategic Facebook Marketing

If you haven’t started using Facebook ads yet to advertise your business — now is the time to begin. It’s a powerful way to get the attention of your potential audience, engage with them and increase brand awareness. You’ll be able to find more leads, get customers invested in your brand and get an edge on your competitors.

Setting up and maintaining Facebook ads takes some time and will require an experienced ad manager in order to optimize for best results. However, the investment is completely worth it for the highly effective results you will enjoy. To find out more about our services and how we can help you to set up the most effective Facebook ad campaign, contact us today.