Graphic design is visual communication – what is your brand saying?
Visual and typographic design works on multiple levels. It tells your audience, reader and user about what you value. It speaks volumes about your work culture. It communicates about your style before your portfolio of work and plethora of services ever does.
And all this without any words. That’s the job of great graphic design; graphic design that is on-brand and well-designed communicates to your ideal user and, subtly, converts them. Graphic design might seem like a simple case of ‘bells and whistles’, but the truth is that it’s not an option in today’s digital environment.
Creating a ‘brand’ new identity
Making a poster, brand collateral, a package or even a newsletter ‘look good’ is something any artist can do. But graphic designers take things one step further. Great graphic design zooms out and asks the all-important, entirely-unspoken questions that a user may be asking. The answer to their questions is in the design.These questions can be about messaging, what a business or a brand stands for, what they believe in and what kind of level of service they can expect.
- Consistent, clear and clean graphic design can give your brand a cohesive online and in-print identity. Consistent brand presentation can increase revenue by over 20%
- Businesses use graphic design to effectively communicate ‘non-verbal’ marketing messages about transparency, authenticity and product price points to their prospective buyers
- Smart businesses and brands use graphic design to remain firmly in the driver’s seat of their own revenue by attracting their ideal buyer who is looking for certain products, services at a price point they’re willing to offer
- Graphic design is an easily translatable medium that can give your brand instant presence at external events and trade shows, articulating a business’s competitive advantage and playing up its recognizability
